"Literacy looms as one of the great engines of profit and competitive advantage in the 20th century: a lubricant for consumer desire; a means for integrating corporate markets; a foundation for the use of technology; a raw material in the mass production of information"

Above, Brandt describes literacy as a benefit to the growth and sustainability of a society. Many of the sentiments of Brandt wrap around the idea of literacies importance and function when it comes to each class in society. Whether one is considered to be a part of the "minority" or not literacy affects each person the same way. Ofcourse, this substantial factor depends on whether a person takes every oppurtunity present to better their literacy skills. However, this equity in obtaining high literacy was examined very differently by Brandt.

In the section titled, Sponsorship and the Rise in Literacy Standards; Brandt states the following, "Sponsors are engaged in ceaseless processes of positioning and repositioning, seizing and relinquishing control over meanings and materials of literacy as part of their participation in economic and political competition. In the give and take of these struggles, forms of literacy and literacy learning takes place."

I find this particular statement of Brandt to be very interesting. The reason why is because Brandt is indicating that those in the higher positions in society are responsible for the  resourcing of literacy to the general public. Themany faces of literacy are not giveb to the public with the intention to educate the populace with the benefit of literacy. Rather competitions take place beween the sponsers on who can cease and relrelinquish power in the process of producing literacy.

This way of producing literacy is not only beneficial to society as a whole, but it is also convinient for those who wish to gain "goodies" from their production of literature for people.